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BUILDING CAPACITY

CONVERSATIONS SHOULDN'T END WITH THE CAMPAIGN

Exceptional campaigns are conversations with voters that extend beyond the election...

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The longer the conversation with your target audience, the more likely you are to convince. The more credible your messengers, the more likely you are to motivate. The more varied your mediums, layered consistently over time, the more likely you are to grow from campaign – to movement. 

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We think beyond the election to build foundations that sustain momentum.

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  • Campaigns die when local trusted messengers aren't equipped to carry the work forward. We help clients maximize resources so they never start from scratch.

 

  • Putting strategy at the front end – planning how candidates and constituents, campaigns and voters, maintain relationships beyond the ballot – this differentiates short-term victories from ones that last.

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Our Approach:

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  • Winning requires strategy. Map out how to win where you need, persuade where you can, cut margins where you must. Guided by research and testing, we build clear, deliberate campaign plans – ideally with grassroots education on the front end.

 

  • Positioning mattersThink through how you want voters to see you long-term. Campaigns that don't think beyond Election Day have to start over every cycle.

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  • Campaigns should extend into governance.  How you win should flow into how you govern, advocate, and organize for lasting power. Navigating this shift separates short-term victory from long-term sustainability.

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  • We start with your path to victory – message development, research, testing, and stakeholder buy-in.

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  • We end with your path to capacity – so you're not starting from scratch next cycle. This is how we make your investment last.​

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Once we've identified gaps, we present variably-sized programs across our specialties: integrated field, phones, text, and digital campaigns. Each component is à la carte and scalable – designed to fit your campaign plan this cycle and position you for the next.

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